- Tell the story of the upgrade / enhancement to the Golf Course through video
- To increase the reach and engagement of Druids Glen on social media using compelling video content, specifically illustrating the opening of the new golf course in the summer of 2023
- Increase demand for golf club membership, demand for green fees,demand for corporate membership/packages
As of June 2023 the campaign produced the:
- No.1 best performing social media content on Druids Glen Instagram in 2023
- No.1 best performing social media content on Facebook in 2023
- No.1 best performing tweet of 2023
The Video Campaign Content was seen over half a million times. The videos were shared by many high profile personalities including Josh Van der Flier, Colin Montgomerie, Brian McFadden and more.