- To increase the reach and engagement of Paralympics Ireland on social media using compelling video content, specifically illustrating the retirement of Jason Smyth and the PTSB Next Gen Campaign 2023.
- To increase the brand awareness of Paralympics Ireland, and events named above, on Paralympics Ireland's social media channels.
- As of the end of June, the top 5 videos of 2023 on Paralympics Ireland's Instagram are all from this campaign. The focus on video and the utilization of reels on Instagram has resulted in the NextGen Campaign launch video reel being viewed over 95,000 times.
- The Jason Smyth video was tweeted on March 29th and is the top tweet of 2023 for Paralympics Ireland.
- On Facebook Paralympics Ireland reached +935% more accounts in this campaign when compared with the previous period.